The BizBash article “How to Choose an Event Moderator” emphasizes the critical role of moderators in shaping event experiences and delivering value to audiences.
Kristen Hubbard from Nth Degree Events provides expert insights on what makes a good moderator. Hubbard’s advice reflects Nth Degree Events’ dedication to creating impactful event experiences by prioritizing meticulous planning and thoughtful execution.
The article highlights the importance of researching a moderator’s experience, understanding their ability to align with the event’s goals, and prioritizing inclusivity. Specific skills like active listening, empathy, and confidence are essential for maintaining audience attention and fostering meaningful dialogue.
How to Choose the Right Moderator for Your Next Event
Finding the right moderator can make or break a panel discussion. Here’s where to find them—and the essential skills that set the best ones apart.
Claire Hoffman
December 13, 2024
Let’s face it: The right moderator can make or break a panel discussion. A skilled one can enhance the audience’s experience and elevate the dynamics of the entire panel, transforming a simple discussion into an insightful exchange. On the flip side, the wrong choice can sap the energy from the room, leading to uninspiring conversations or discussions overly dominated by the moderator’s own viewpoints.
“I think of a moderator as a late-night talk show host,” says Alyson Buck, senior director and head of strategic PR for Samsung Electronics America. “They need to be nimble to keep the conversation moving, humorous and entertaining to keep the audience engaged, and be able to walk a fine line between adding to the conversation but not taking away from it by overshadowing the panelists. It’s not easy!”
Where Can I Find a Good Event Moderator?
Here’s where Buck and some other top industry professionals like to look for moderators:
1. Lean on industry connections and research.
Kristen Hubbard, senior manager of content and learning for Nth Degree Events, suggests turning to online research, professional networks, and advisory committees. These resources can help identify individuals with relevant experience and a proven track record in moderating.
“Referrals from past events, recommendations from trusted colleagues, and even observing moderators in action at other conferences are also part of my selection process,” agrees Derek Brake, senior vice president of strategic initiatives and business development at IFP Communications.
2. Consider people with backgrounds in journalism or academia.
“A cohort we often tap is current or former journalists, especially lifestyle editors or former business press,” explains Buck. “They are used to interviewing subjects so can help shape intriguing questions, and they bring a wealth of knowledge to add industry perspective to the topic at hand.”
For the full article visit BizBash.