Does Your Event Need a Custom Scent?
In this article in BizBash, Nth Degree Events weighs in on the use of scent at events. We discuss the power of scent to evoke memory and emotion, and where it falls within the overall landscape of sensory effects at events.
Nth Degree Events also emphasizes that less is more. Scent can quickly become overwhelming if used in excess. We stress the importance of using it as a complementary element to underscore an event theme, or encourage specific behaviors or reactions such as lingering or attentiveness.
See the full article at BizBash.