Problem

Digital transformation leader PTC came to Nth Degree Events with a clear vision – to become the SXSW of the Boston Seaport. To expand their reach and impact, PTC knew they had to transform their event into a dynamic platform that would not only celebrate their core values but also engage a broader audience. They envisioned incorporating interactive elements, diverse programming, and strategic partnerships to enhance the attendee experience.

Solution

Inside the BCEC, the central main stage provided a platform for PTC executives to discuss trends in product development that support agility, efficiency, and sustainability. The event’s Xtropolis exhibit floor provided an immersive experience into product innovation, showcasing how digital tools facilitate streamlined development processes and compliance with regulatory standards.​

Outside, PTC took over the vibrant Boston Seaport area with multiple activations during the week. From food trucks providing New England favorites to evening receptions extended across the neighborhood and into some of the most unique local venues–PTC attendees experienced an incredible four days that culminated with a celebration and concert by country music star Dierks Bentley.​

Result

All in all, the event attracted over 10,000 professionals both virtually and in-person at the Boston Convention and Exhibition Center, and the conference showcased more than 70 tech demonstrations and 320 educational sessions across four days. PTC was able to cultivate deeper connections and foster innovation within their community, and brought a vibrant and inclusive atmosphere to the Boston Seaport.

Case Study Services

Speaker Management

The Nth Degree Events speaker management team worked hand-in-hand with PTC to deliver top-notch programming via keynotes, track sessions, labs, and trainings. From call for papers to onsite AV and content changes, our team ensured seamless delivery of content to every attendee.

Speaker Management

The Nth Degree Events speaker management team worked hand-in-hand with PTC to deliver top-notch programming via keynotes, track sessions, labs, and trainings. From call for papers to onsite AV and content changes, our team ensured seamless delivery of content to every attendee.

Event Operations

Nth Degree Events handled social events, temp staff, and food & beverage--including all sourcing and negotiating with venues for the Boston seaport takeover. From start to finish, our team directed and managed the logistical elements to deliver memorable moments for attendees.

Event Operations

Nth Degree Events handled social events, temp staff, and food & beverage--including all sourcing and negotiating with venues for the Boston seaport takeover. From start to finish, our team directed and managed the logistical elements to deliver memorable moments for attendees.

Event Technology

Event registration is undoubtedly the most impactful first impression that attendees encounter. For PTC Liveworx, we handled every aspect. From the pre-event registration process to the onsite execution of badge delivery, attendees were able to move quickly and seamlessly from registration kiosks and desks to all of the action the show had to offer.

Event Technology

Event registration is undoubtedly the most impactful first impression that attendees encounter. For PTC Liveworx, we handled every aspect. From the pre-event registration process to the onsite execution of badge delivery, attendees were able to move quickly and seamlessly from registration kiosks and desks to all of the action the show had to offer.

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